The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Use of Digital Technology - Single or Campaign
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
#Whatmakesgreat
Agency: Ogilvy UK / London
Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018 Category: Innovation in Radio
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Innovation in Radio
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Radio
Stranger's Voice
Agency: Rethink
Client: Branch Out Neurological Foundation Category: Innovation in Radio
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Use of Music / Original Music - Single or Campaign
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
Why Can't We Get Along
Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client: rag and bone new york Category: Craft - Use of Music / Original Music - Single or Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Original Music - Single or Campaign
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Reputation Management
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Innovation in Design / Print
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Award:
2018 Direct Marketing Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI180100M
Award:
2018 Direct Marketing Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18098M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
IBM
Title:
#Whatmakesgreat
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18099M
Award:
2018 Radio Merit Award
Agency:
Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Innovation in Radio
Annual ID:
OS_RA18068M
Award:
2018 Radio Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Radio
Annual ID:
OS_RA18069M
Award:
2018 Radio Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Radio
Annual ID:
OS_RA18070M
Award:
2018 Radio Merit Award
Agency:
Rethink
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Innovation in Radio
Annual ID:
OS_RA18071M
Award:
2018 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18111M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18112M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18113M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18086M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18087M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18088M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18089M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18090M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18091M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18092M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18093M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18094M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180137M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180138M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180139M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180140M
Award:
2018 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180141M
Award:
2018 Moving Image Craft Merit Award
Agency:
SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client:
rag and bone new york
Title:
Why Can't We Get Along
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180142M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180143M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + Titmouse / New York
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180144M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Location-Specific Video
Annual ID:
OS_BE18089M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_BE18090M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / Atlanta + Spitfire Studios / Atlanta
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Annual ID:
OS_BE18108M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Annual ID:
OS_BE18109M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Annual ID:
OS_BE18111M
Award:
2018 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Annual ID:
OS_BE18112M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Annual ID:
OS_BE18113M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Annual ID:
OS_BE18114M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18115M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Annual ID:
OS_BE18116M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Annual ID:
OS_BE18117M
Award:
2018 Branded Entertainment Merit Award
Agency:
The Cyranos // McCann / Barcelona + Landia / Madrid
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Annual ID:
OS_BE18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Annual ID:
OS_BE18119M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18120M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Annual ID:
OS_PR18061M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Innovation in Design / Print
Annual ID:
OS_DE18212M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Innovation in Design / Print
Annual ID:
OS_DE18213M
Award:
2018 Design Merit Award
Agency:
TBWA\ / Shanghai
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Innovation in Design / Print
Annual ID:
OS_DE18214M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18032M
